Mama Gaia

Startup organic vegetarian restaurant opens in Crosstown

Mama Gaia, from ancient Greek meaning “Mother Earth,” is a fast-casual dining experience offering organic vegetarian menu options. It opens its doors in the Crosstown Concourse.

As the first restaurant in Crosstown Concourse, Mama Gaia offers a fresh, artisanal vegetarian menu for lunch and dinner, along with several vegan and gluten-free options. Executive chef and co-founder Cru Peri von Holtzendorff-Fehling developed the menu, which features selections like quinoa bowls, salads, hearty soups, and pitas stuffed with crisp veggies, as well as kid-friendly items. The dishes are handmade to order using organic ingredients, giving patrons a taste of healthy, delicious options prepared with foods that have not been exposed to harmful chemicals or genetically modified.

“We are thrilled to launch the Mama Gaia concept in Memphis and more specifically, Crosstown Concourse,” said Philipp von Holtzendorff-Fehling, CEO and co-founder of Mama Gaia. “Giving people the option to enjoy healthy dishes that they can feel good about eating is what we are all about. We at Mama Gaia are committed to making exceptional food with the highest sourcing standards accessible, affordable, and without long wait times.”

“Health and wellness have been key ingredients to the Crosstown Concourse vision from the beginning, so it makes perfect sense that Mama Gaia would be the first restaurant to open,” said Dr. Todd Richardson, co-leader of the Crosstown Concourse development. “The healthy, affordable and delicious fare will set the tone for what’s to come. We couldn’t be happier to partner with Mama Gaia to launch their flagship location at Concourse.”

Mama Gaia is open every day from 10:30 a.m. to 8 p.m., with plans to open earlier for breakfast in the near future. The Project Green Fork and first B-Corp Certified restaurant in Tennessee takes call-ahead orders and offers catering.

For more information, visit

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