A new imaging center is coming to East Memphis in the Spring of 2025, with plans to address the growing and unmet need for timely and efficient diagnostic breast imaging. Spearheaded by Dr. Heidi Umphrey, a Diagnostic Radiology Specialist, who is a physician partner with Mid-South Imaging and Therapeutics, P.A., a Memphis-based radiology practice, the center will offer an array of diagnostic tools to help the women of East Memphis make mammography appointments sooner and with more ease.

Dr. Umphrey developed a strong interest in the field because of the patient interactions, “It’s been a wonderful area of radiology to be in because I get to work with strong women and some men, and, sometimes, help them through a very difficult and challenging time after a diagnosis,” she shares.

Breast cancer ranks as the second most common cancer for women, with 250,000 cases of invasive and 50,000 early-stage breast cancer diagnosed in the United States annually, and a one-in-eight risk factor for women who will live into their late 70s.
The new center, located off Poplar Ave. and Perkins Road, will operate in tandem with Mid South Imaging — a trusted provider of over 45 years of world-class diagnostic imaging interpretation and interventional radiology — to provide the highest quality breast care services, especially for those living in East Memphis, Midtown Memphis, and Downtown Memphis.

“We decided to open an imaging center in East Memphis because there was a need for those services. I noticed a backlog waiting time for patients to schedule appointments, so I wanted to make sure we could add capacity for the Memphis Metro area to provide women with more timely exams and evaluations,” comments Dr. Umphrey. “More access means women can be seen sooner, which results in better outcomes for women diagnosed with breast cancer.”

Routine mammograms have been shown to decrease cancer deaths by 30%, and the National Comprehensive Cancer Network recommends women undergo annual screenings starting at age 40 and earlier and more frequently for those at an increased risk.
Designed with the well-being of women in mind, the outpatient center’s waiting areas and imaging suites are designed to provide comfort and reduce anxiety and stress during the process. Other notable features include a private elevator to transport patients from the imaging to MRI and biopsy areas, easy-access parking, and a covered drop-off area built to optimize privacy.
In addition to routine and diagnostic mammogram screenings, the center will also offer accompanying tests: DEXA bone density scans, breast ultrasounds to help identify and localize cancers for biopsy, breast MRI, ultrasound-guided and
MRI-guided biopsies, CT scans, radiography, and contrast mammography — an FDA authorized diagnostic workup modality.
“Our goal here is to provide excellent, efficient, and timely care for the women in Memphis in a very calm and nurturing atmosphere,” adds Dr. Umphrey. “The increase in capacity will be phenomenal.”

Patients are welcome to schedule directly with the imaging center but need a physician of record. The team works with patients and insured providers to ensure a smooth process.


Patient scheduling will begin in March 2025. For updates on scheduling, additional information, and center opening, please contact Mid-South Imaging Corporate Offices at Msit.com or call 901.747.1000.

By Shlomit Ovadia