Memphis is getting HIIT. Basecamp Fitness, the hot new boutique fitness franchise with a unique brand of high-intensity interval training (HIIT)-based workouts, has expanded its national footprint with a new location in Memphis.

“We are delighted to introduce Basecamp Fitness and its singular style of workout to Memphis and the Mid South, said Josh Hall, owner of the new Basecamp Fitness. “We offer an effective and efficient workout for adults of all ages and abilities, with a team approach to torch calories and build strength.”

At 35 minutes long, a Basecamp class is one of the most intense yet effective workouts on the market. Members alternate between 60-second bursts of strength exercises and 60 seconds of cardio on assault bikes. An optional core segment follows every workout, which means participants benefit from intense cardio, strength training, and abdominal training during every session. The new Memphis location opens with a bang with founding members discounts and free trials.

Big things are happening at Basecamp Fitness, which was originally started in 2013 by Nick Swinmurn, the founder of online shoe and clothing retailer Zappos. Today, Basecamp Fitness is a member of the Self Esteem Brands portfolio, which also includes the world’s largest and fastest-growing fitness franchise, Anytime Fitness. Self Esteem Brands is known for identifying and growing successful franchise formats, with an emphasis on independent, small-business owners who operate their brand locations.

“After opening several corporate studios and perfecting the customer experience at Basecamp Fitness, we are excited to expand this unique franchise opportunity on a national level to markets like Memphis,” said David Mortensen, president and co-founder, Self Esteem Brands. “With such interest in boutique fitness, we are in a fantastic position to be aggressive with our franchise growth strategy for the Basecamp Fitness brand.”


Basecamp Fitness is the most effective and efficient workout in the market. Each 35-minute workout focuses on high-intensity interval training (HIIT), rotating between an assault-bike and heart-pumping floor exercises – all designed to help participants become stronger and faster. Supported by a trained instructor, members receive additional guidance via large instructional video screens. An optional 10 minutes at the end of each workout features a wide array of core exercises, which means participants benefit from intense cardio, strength training, and abdominal training during every session. To book a class go to