From Fitness to Confidence:Vertical Allure Studio Brings Pole Dance Empowerment to Memphis

Pole dance helped DeAnna Higgins, 38, reconnect with herself. Now, she is passionate about helping others have that same experience. In June, Higgins opened Vertical Allure Studio for pole and sensual dance in Memphis.

An expert-trained pole instructor, Higgins says pole dance is a full-body calisthenics workout that can improve strength and flexibility. She adds that it is also a form of self-expression and a way to boost self-confidence.

Nearly a decade ago, a divorce sparked Higgins’ search for exercise options in a non-traditional setting.

“I didn’t feel comfortable going to a regular gym,” Higgins says. “I was looking for a way to get in shape, build my confidence, and have fun.”I found pole fitness, and I’ve been practicing ever since.”

“Our studio is a judgment-
free zone, and we meet you
where you are. Permit
yourself to explore, and
you’ll leave feeling more
confident each time.”

Higgins says there is more to pole dancing than some might think: “It’s a form of fitness and self-expression. We emphasize the strength, flexibility, and artistry involved, helping people see beyond the stigma.”

She wanted to create a safe space where people can be uninhibited while starting or continuing on their pole fitness journeys.
“It’s a space for people to tap into their femininity and essence,” Higgins says. “It’s where we can all tap into our power. Where we let go of the world and connect with ourselves.”

Vertical Allure Studio offers pole fitness, sensual dance, and flexibility and conditioning classes. Private lessons for individuals and groups are also available.

Classes are designed for levels one through three — beginner through intermediate — pole dancers.

“You don’t have to know anything,” Higgins says. “Everyone thinks you need strong muscles. You don’t. We help, condition, and teach you everything you need to know.”

All first-time pole dancers start with the Beginner Pole 101 class, which teaches the fundamentals of pole dance technique and includes strength training to prepare for the following levels.

In levels one through three, students learn to spin, climb, and move up, down, and around the pole and basic pole inversions.
Higgins says she’s seen students grow in strength and confidence in the few months the studio has been open.

“We are all about progression,” she says. “We celebrate progress no matter how small.”

Beyond a place for unconventional fitness, Higgins says the studio has bloomed into a hub for the community, where lasting friendships are being formed.

“It’s hard to make connections out in the world as an adult, but in the studio, where students have to let their guards down and be vulnerable; We are all pole sisters,” Higgins says.

Higgins says walking through the door is the most challenging part for anyone considering trying a class.

“If you’re feeling nervous or shy, we encourage you to take that first step for yourself,” she says. “Our studio is a judgment-free zone, and we meet you where you are. Permit yourself to explore, and you’ll leave feeling more confident each time.”