In January, Gameday Men’s Health opened its doors in Memphis, ready to change the perspective and opportunities for men looking to optimize their health. Founded on the belief that men deserve accessible, proactive, and personalized healthcare, Gameday has built a reputation as a trusted space for men wanting to feel, look, and perform their best.
At the heart of this effort are Ricky Holloway, Clinic Director and Nurse Practitioner at the Park Avenue location and part-owner of both Memphis clinics, and Shannon Goines, Clinical Director and Nurse Practitioner at the Collierville location. Both joined the franchise in October 2024, months before opening day, to help build the clinics from the ground up. “We started with nothing but keys to the buildings, and it’s been really cool to nurture these spaces from the beginning,” Shannon and Ricky share.
Gameday’s philosophy centers on meeting each man where he is and helping him take charge of his health. “Our main goal is to help our patients be the best version of themselves,” Rick says. “For some, that means better stamina at the gym. For others, it’s just having enough energy to mow the lawn. We tailor care to their individual goals.”
Each new patient at Gameday begins with a comprehensive, hour-long consultation. During that visit, testosterone levels, hemoglobin, and prostate health are tested, among others, so that by the time a patient leaves, he already has real data to discuss. “Most men have never had their testosterone checked,” Shannon explains. “We’re increasing awareness and helping them make informed decisions.”
While Memphians are blessed with the best food in the country, many pay the price in high cholesterol, diabetes, and other metabolic conditions. Diagnosis and treatment at Gameday can be part of a broader solution. “We’re not primary care, but we’re often the ones who spot red flags,” says Shannon. “Someone might come in for one symptom, but their labs reveal an underlying issue.”
Gameday offers a range of therapies designed to restore balance and improve quality of life, such as testosterone replacement therapy, erectile dysfunction treatments, weight loss programs, peptide therapy, vitamin injections, and even aesthetic services. While their focus is on men’s wellness, Shannon also treats some female patients seeking treatment.
For Ricky and Shannon, Gameday is more than a clinic, but a place where men can take control of their vitality and rediscover what it means to feel their best. Both Ricky and Shannon stress accessibility and open communication, encouraging patients to call, stop by, or ask questions anytime. “Even if I don’t know the answer to a question my patient has, I will find it for him,” Ricky says.
Learn more about Gameday or sign up for a consultation at Gamedaymenshealth.com/memphis-tn.
By Zoe Harrison
