MEET THE WINNER | Best CrossFit Gym: Triad Strength & Conditioning
For Will and Brittany Oliver, CrossFit has always been about more than fitness. As former college athletes, the couple discovered CrossFit in 2017, initially drawn to its competitive nature and community.
Today, the Olivers are the owners of Triad Strength & Conditioning (formerly CrossFit Triad), a gym that has served the Memphis community for more than a decade. They have owned the gym for just over a year, but they were members long before taking over. Will also coached several classes each week, giving the couple a unique perspective on what makes Triad special.
THEIR MISSION
The gym’s foundation lies in coach-led CrossFit classes, while HYROX training and Olympic weightlifting offer additional opportunities for members to pursue their fitness goals. All workouts are scalable, allowing athletes of any age, experience level, and ability to train safely and effectively. Whether stepping into a gym for the first time or preparing for a CrossFit competition or HYROX race, the focus is always on building lifelong health through expert coaching and individualized support.
“People often think CrossFit is only for extreme athletes, but that couldn’t be further from the truth,” says Will. “At its core, CrossFit prepares individuals for the unknown, building their strength, endurance, mobility, and confidence to handle whatever life throws their way. Life doesn’t present the same challenge every day, so our training shouldn’t either. CrossFit uses constantly varied, functional movements because real life demands a broad range of physical abilities, not just excellence in one area.”
WHAT SETS THEM APART
Having experienced Triad as members before becoming owners has influenced nearly every decision the Olivers have made. They understood firsthand what members valued most and were determined to preserve the welcoming culture that made the gym feel like home.
They have made significant investments in coach development, prioritized transparency, and continually seek ways to improve the member experience. From the moment a new athlete enters the facility, coaches take time to learn about their fitness background, discuss any injuries or limitations, explain the workout, and tailor each session to meet their individual needs.
EXPERT ADVICE
The Olivers encourage people to stop comparing their fitness journeys to those of others.
“Comparison is the thief of joy,” says Will. “The only meaningful comparison is between who you are today and who you were yesterday.”
They believe consistency, not perfection, is the true key to lasting health. Each workout, every small improvement, and every decision to keep showing up helps to build confidence over time. Those seemingly small victories eventually become life-changing. “A win is a win” is their mantra.
LOOKING FORWARD
Triad Strength & Conditioning continues to grow its offerings for the Memphis community. This summer, the gym successfully launched a CrossFit Kids program that combines age-appropriate fitness with games and skill development to help children build strength, coordination, confidence, and a lifelong appreciation for movement.
The gym is also expanding its HYROX training program as members prepare for the HYROX race in Nashville this December. Whether someone is training for competition or simply looking for a supportive place to improve their health, the Olivers hope Triad remains a place where everyone feels welcome.
Triad-sc.com / IG & FB: @CrossFitTriad
By Zoe Harrison / Photo by Will Coleman
